US internet users viewed 12.7 billion videos in a single month

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Web metric company Comscore is reporting today that in the month of November Americans watched 12.7 billion videos online.

12.7 billion videos viewed online in one month is a mind blowing factoid on its own, but when you start to play with the numbers a little its absolutely astounding.

Let’s say that the average online video was 2 minutes long - that means that US internet users spent 25.4 billion minutes watching online videos in one month.

That’s 423 million hours, 17 million days, 566 months of online videos viewed in the United Stated in one month.

The population of the United States is 303 million, so that means the average American watched 83 minutes of online video in the month of November. With numbers like this its no wonder young bucks will  light their hair on fire, throw themselves off a roof and then post it on Youtube.

My co-author on this site, Evan Leeson, has been barking in my ear for years now that “video is king.  My witty rebuttal was always: “Yes, but content is searchable.”

Well, I’m changing my tune, content is still king, but I think videos my have just risen to god status.

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