Social media and SEO reading for the train

I ride the train a lot and its where I have the luxury of at least an hour a day of uniterrupted reading on Search Engine Optimization (SEO) and social media.

I thought I would share what I read from time to time. So here goes:

Reddit Updates Widgets, Launches FireFox Plugin, and Updates Their Site

Search Engine Optimization and User Behavior

Customer Service and Reputation Management the Twitter Way: A Case Study

How to Change the World Using Social Media

How Audi Uses Viral Marketing

An SEO is Not a Link Builder

10 Tactics to Rank Higher In Search Results

The 22 Step Social Media Marketing Plan