12.7 billion videos viewed online in one month is a mind blowing factoid on its own, but when you start to play with the numbers a little its absolutely astounding.
Let’s say that the average online video was 2 minutes long - that means that US internet users spent 25.4 billion minutes watching online videos in one month.
That’s 423 million hours, 17 million days, 566 months of online videos viewed in the United Stated in one month.
The population of the United States is 303 million, so that means the average American watched 83 minutes of online video in the month of November. With numbers like this its no wonder young bucks will light their hair on fire, throw themselves off a roof and then post it on Youtube.
My co-author on this site, Evan Leeson, has been barking in my ear for years now that “video is king. My witty rebuttal was always: “Yes, but content is searchable.”
Well, I’m changing my tune, content is still king, but I think videos my have just risen to god status.
So you might have noticed that I like to post a lot of cool video content to this site. And if you know me, you know that it’s because I like to laugh. So I’ve decided that I might as well put all this video posting to good use and try to optimize for a solid, medium competitive keyword that will bring TMOW a nice bit of consistent traffic.
The term “video” and “funny video” are out the question given the massive amount of competition, but I think I’ve found a good keyword combination that I could aim to get stuck in the top 20 by January or so.
Any guesses which keyword combination I’m going for?
I will report back on any tricks I learn along the way. Video has never been an area I’ve competed for high search engine page results, so I it’s think a valuable excercise given the massive search volumes for some of these terms.
Why do I post so many viral and funny videos on The Meaning of Web? Simple. Because I truly believe that video is king online and there’s nothing better than sitting around watching funny videos.