Making sense of Twitter and Google Pageranks

Why is the Google Pagerank for my Twitter profile the same as Lance Armstrong’s?

So I have a bit of an obsessive personality. One of my latest obsessions is Twitter and another that I’ve for a much longer time is Google Pagerank.

Over the years I’ve found that there are 3 good rules to continuing to see your Pagerank go up:

1. Create good content consistently over time with an eye to using thoughtful keywords
2. Always be on the lookout for new high quality inbound links, and
3. Send Google blogger Matt Cutts a nice bottle of Scotch at Christmas

This is of course a very simple formula and there’s a lot going unsaid in my rules, except for the “Matt Cutts Scotch” rule which is really straightforward.

But here I am with my new Twitter obsession and I’m finding myself at a complete loss as to how Google is determining the ranking score for individual user pages. I’m assuming that the “send Matt Cutts Scotch” rule isn’t applying so I’m looking to the first two and namely the second one, because inbound quality links is a very powerful factor in a page’s Google rank.

So let’s take my Twitter page to begin with at http:www.twitter.com/kgrandia . I have 5 links back to my Twitter account and a Google pagerank of 5 out of 10, I have 1,500 followers and I’m following 1,100 people. I post new “Tweets” on Twitter about 5 or 6 times a day.

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US internet users viewed 12.7 billion videos in a single month

britney-spears-video-screenshot

Web metric company Comscore is reporting today that in the month of November Americans watched 12.7 billion videos online.

12.7 billion videos viewed online in one month is a mind blowing factoid on its own, but when you start to play with the numbers a little its absolutely astounding.

Let’s say that the average online video was 2 minutes long - that means that US internet users spent 25.4 billion minutes watching online videos in one month.

That’s 423 million hours, 17 million days, 566 months of online videos viewed in the United Stated in one month.

The population of the United States is 303 million, so that means the average American watched 83 minutes of online video in the month of November. With numbers like this its no wonder young bucks will  light their hair on fire, throw themselves off a roof and then post it on Youtube.

My co-author on this site, Evan Leeson, has been barking in my ear for years now that “video is king.  My witty rebuttal was always: “Yes, but content is searchable.”

Well, I’m changing my tune, content is still king, but I think videos my have just risen to god status.